Sid's denim dream
Denim has always stood for rebellion, adventure and free thinking. So what else would we use for the debut Sid collection? Designed to be shown off. Engineered to cause a scene. The launch collection offers the most on-trend way to stylishly wrap the ultimate sleep technology contained in your Sid mattress.
And when things get boring in the bedroom? Switch it up! The unique quick change Sid wrap lets you switch between various Sid styles. Show it off, reveal yourself, be a bedroom rebel. Available in two stunning colourways, Midnight Blue and Nocturnal Noir, it’s now just as easy to change the entire look and feel of your bedroom as it is to change your outfit.
The yielding softness of Midnight Blue evokes the lazy summer days and steamy nights of America’s West Coast. Nocturnal Noir references the city’s nightlife culture of carefree abandon, living for the weekend and the future looking bright.
Both styles are timeless, stylish and engineered to perform in all circumstances. Design and technology in perfect harmony. The era of the bland bedroom is over. Style never sleeps… until now. Sleep with Sid.